Dabur India Ltd
Dabur India Ltd: Buy Target at ₹597. Hits 52-Week Low Amid Market Decline & Growth Concerns

Business and Industry Overview: 

Dabur is a well-known Indian company that makes natural and Ayurvedic products. It sells products in over 120 countries, including Asia, Europe, and the U.S. Some of its popular brands are Dabur Chyawanprash, Dabur Honey, Dabur Red Paste, Dabur Amla, Vatika, and Real fruit juices. The company started in 1884 as a small business making Ayurvedic medicines in Kolkata. Today, it is a large global company offering products in healthcare, personal care, home care, and food & beverages. Dabur mixes traditional Ayurvedic knowledge with modern science to create good-quality products. It has grown from a family business into a professionally managed company while maintaining strong values and innovation.   

Dabur also cares about nature and the environment. It works to protect rare plants used in Ayurvedic medicines. The company helps farmers grow these plants. Dabur has set up greenhouses in India and Nepal to provide free saplings to farmers. This helps farmers earn money while also saving nature. The company also trains tribal communities and small farmers in eco-friendly farming. Through these efforts, Dabur is growing its business while also helping people and the environment. 

CRISIL forecasts 7-9% revenue growth for the FMCG sector in the current FY25, driven by increased volume and rural demand recovery. The Fast-moving consumer Goods (FMCG) sector is India’s fourth-largest sector and has been expanding at a healthy rate over the years because of rising disposable income, a rising youth population, and rising brand awareness among consumers. With household and personal care products accounting for 50% of FMCG sales in India, the industry is an important contributor to India’s GDP. And Dabour has 17.2% market share in the industry. 

Dabur India Limited, a leading Ayurvedic and FMCG company, has grown significantly since its founding in 1884. It started with Ayurvedic medicines and expanded into personal care, food, and healthcare products. Over the years, Dabur launched new products like baby care, personal hygiene, and energy drinks while also expanding its reach through acquisitions like Badshah Masala. The company has made key investments, such as setting up new manufacturing plants, including an all-women production line. Dabur is also focused on sustainability, achieving plastic waste neutrality, and adding electric vehicles to its supply chain. It continues to grow its business globally while staying committed to environmental and social responsibility. 

Latest Stock News: 

Dabur India Ltd.’s stock price has been falling and has now reached its lowest point in the past year. The company’s stock is performing poorly and is below key market levels, similar to the overall market trend. Although Dabur has a strong return on equity, its long-term growth does not seem very promising. 

The entire FMCG (fast-moving consumer goods) sector is facing difficulties. On Tuesday, the FMCG index, which tracks major companies in this industry, dropped to its lowest level in nearly two years due to weak demand and rising costs. In the last month alone, this index fell by 12%, while the broader market (Sensex) dropped by 7%. Over six months, FMCG stocks have fallen by 22%, mainly due to low earnings, slow demand, and inflation. 

Urban demand is weak due to job losses and slow salary growth, while rural areas have recovered due to good monsoons and government support. The sector recorded only 2-4% sales volume growth in the December 2024 quarter, with urban demand falling for three straight quarters. Rising raw material costs and strong competition have reduced profits for most companies. 

A major factor affecting FMCG companies was the unexpected rise in palm oil prices, worsened by new government taxes on imported oils. Since companies didn’t have price protection (hedging) in place, their profit margins took a significant hit in the recent quarter. 

Potentials: 

Dabur India is growing its business while staying true to natural products. It is building new factories in South India and other places. Dabur also wants to make its factories eco-friendly by using less energy and water. The company is using new technology to make work faster and cheaper. 

Dabur is setting up a center to help its businesses worldwide. It is also working on sustainability by using more clean energy and cutting waste. The company is hiring more women and has started factories run by women. 

To meet demand, Dabur is making more products and selling more online. It is talking to customers through ads and promotions. 

Dabur is also adding new products to its brands. It has launched GlucoPlus-C Instant Energy Drink and entered the spices market with Badshah Masala. The company wants to grow bigger while caring for people and nature. 

Analyst Insights: 

  • Market capitalization:₹ 85,621 Cr. 
  • Current Price:₹ 483 
  • 52-Week High/Low: ₹ 672 / 480 
  • P/E Ratio:48.4 
  • Dividend Yield:1.12 % 
  • Return on Capital Employed (ROCE): 22.3 % 
  • Return on Equity (ROE): 19.2 % 

Dabur is a big company that makes good profits. It gives regular dividends to its investors. The company manages money well and earns good returns. It is also growing by making new products and expanding factories. 

However, there are some problems. Sales growth has been slow in the last five years, and the stock price is high compared to the company’s earnings. Right now, the stock is near its lowest price in a year, which shows that many investors are not confident. The FMCG sector is facing problems. Costs are going up, and fewer people are buying products.It is better to wait before buying this stock. If sales improve or the stock price becomes cheaper, it will be a better time to invest. 

Dabur India Q2 earnings
Dabur Q2 Results: 17.5% YoY Drop in Net Profit to ₹425 Cr, Announces ₹2.75 Interim Dividend

Company Overview

Dabur India Ltd. is a prominent Indian consumer goods company with a strong portfolio in the fast-moving consumer goods (FMCG) sector, particularly in health, wellness, and personal care products. Established in 1884, Dabur has become a trusted household name and is recognized for its Ayurvedic and natural product offerings, catering to a broad spectrum of customer needs across India and over 100 international markets. Ayurveda-based healthcare is Dabur’s core strength. The brand’s portfolio includes products such as Dabur Chyawanprash, Dabur Honey, Dabur Honitus, and Dabur Lal Tail, which are deeply rooted in Ayurvedic formulations. The company has acquired 51% stake in Badshah Masala.

Industry Outlook

The FMCG sector has witnessed a significant shift toward health, wellness, and immunity-boosting products, accelerated by the COVID-19 pandemic. Consumers are increasingly seeking products with natural ingredients and Ayurvedic formulations for both preventive and curative healthcare. The FMCG sector in India is benefiting from expanding consumer spending in both urban and rural areas. Rising disposable incomes, population growth, and increasing awareness of branded, quality products have fuelled FMCG demand. The demand for personal care items free of chemicals, synthetic ingredients, and additives is expected to grow, allowing Dabur to expand its market share in segments such as oral care, skin care, and hair care.

Business Segments

  • Health Care: It includes many product categories in its portfolio like Dabur Chyawanprash, Honey, Pudin Hara, Dabur Lal Tail, etc. which is huge brands in India and they all are used for consumers’ health benefits and healthy routines. This segment is a core business contributes about 31-35% of Dabur’s revenue.
  • Personal Care: It is used by many consumers as daily routine for their personal care, the products like Dabur Amla, Dabur Red Paste, and Vatika. And there are other international brands of Dabur which has presence outside India for personal care, oral care, skin or hair care, etc.
  • Food & Beverages: This segment includes a very popular packaged soft drink brand called Real, its yearly turnover is more than ₹1000 crore. And the Badshah Masala brand, which is a huge private company is acquired 51% stake for ₹590 crore.
  • Geography: The international business accounts for almost 25% revenue of the company. The geography distribution of International market is Middle East- 24%, Africa- 24%, Europe- 15%, America- 15% and Asia-22%.

Quarterly Highlights

  • Revenue of ₹3029 crore in Q2 FY25 down by 6.54% YoY from ₹3204 crore in Q2 FY24.
  • EBITDA of ₹553 crore in this quarter at a margin of 18% compared to 21% in Q2 FY24.
  • Profit of ₹418 crore in this quarter compared to a ₹507 crore in Q2 FY24.

Business Highlights

  • The heavy monsoon and flooding impacted the beverage category in this quarter, but edible oils and ghee have grown by 70% and the Badshah has continued its growth with the gains in market share.
  • UAE and Egypt saw a strong double digit growth, so Dabur is investing in capacity expansion to service increased demand.
  • Winter season is great for the company as its many products are related and beneficial to use in this particular season like Chyawanprash products, Honey, Oils, etc. which will increase their quarterly revenue.
  • Dabur has merged Sesa Care Private Ltd with annual turnover of ₹133 crore, which can help Dabur premiumize the Ayurvedic portfolio to attract higher margins.

Financial Summary and Key Ratios

SWOT Analysis

Strengths:

  1. Established brand with a strong legacy
  2. Diverse and comprehensive product portfolio
  3. Extensive and well-established distribution network

Weaknesses:

  1. Limited presence in developed markets
  2. Fluctuating raw material costs
  3. Exposure to regulatory risks

Opportunities:

  1. Growth potential in Tier 2 and Tier 3 markets
  2. Opportunities for product innovation and premium offerings
  3. Expansion into international markets
  4. Rising demand for Ayurvedic and natural products

Threats:

  1. Intense competition in the industry
  2. Risk of counterfeit or imitation products
  3. Vulnerability to economic downturns